Zweigstelle	Mediengruppe	Signatur	Standort 2	Status	Frist	Vorbestellungen
Zweigstelle: Onleihe	Mediengruppe: e-Learning	Signatur:	Standort 2: Onleihe	Status: Digitales Medium	Frist:	Vorbestellungen: 0

Learn how to group your customers into market segments to better understand what they really want. In this course, chief marketing officer Doug Ladd explains the basics of customer segmentation. He describes segmentation based on geography, demographics, culture, behavior, and psychographics. He also shows where to look for this information, how to analyze it, and how to develop model customer personas that can help in product development, service level planning, and more.