Zweigstelle	Mediengruppe	Signatur	Standort 2	Status	Frist	Vorbestellungen
Zweigstelle: Onleihe	Mediengruppe: e-Learning	Signatur:	Standort 2: Onleihe	Status: Digitales Medium	Frist:	Vorbestellungen: 0

Grab attention-and customers-by advertising on YouTube. Marketing expert Anson Alexander shows you how to create and manage ad campaigns on YouTube, the world's largest video platform. Great ads start with great content, Anson begins with tips for creating short, engaging videos that meet YouTube guidelines. He then demonstrates how to build ad campaigns, set reasonable budgets, and target the right audiences using interests and demographics. Finally, to make sure you get the best return on your investment, Anson shows how to measure ad performance and make any necessary adjustments.