Zweigstelle	Mediengruppe	Signatur	Standort 2	Status	Frist	Vorbestellungen
Zweigstelle: Onleihe	Mediengruppe:	Signatur:	Standort 2:	Status: Digitales Medium	Frist:	Vorbestellungen: 0

Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas-onstage and backstage-and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.